Resources just for Mompreneurs (Mom Entrepreneurs)
Finding your Passion and Turning it into a second Income
What are the keys to Finding your Passion?
If you are just starting to think about starting a niche blog, you probably are like most and don’t know exactly were to start. This is a great place to be since the possibilities are endless (before you start). The key is to come up with a new idea, is make sure that you are having fun. If you are not excited about your chosen subject, then skip it. It is not your passion. When finding your passion, or something you love, it best to look around you. You probably already have books, photos and maybe even drawings on the subject in question. You can take these as a base for your new business/blog.
Create a list of your happy places
The quickest way to finding your passion is list out 3, 4, or 5 things that are things you think of or do that make you your happiest. Most of the time these will be things that you do, read about, or see on at least a monthly based (yearly basis if it’s a big event). These ideas may come from things with your kids, other moms, or what you daydream about on a walk.
After you have your list, circle the top 3, and write something very specific about it that you enjoy. Now we are drilling down to the niche idea. If all things are equal, the next step is to determine the market. If one stands out, don’t worry about the market, that’s what you should focus on. Once you’ve completed finding your passion, it is time to go to work.
How to turn your Passion into a blog, and into a second income
The hard part is the idea, now to the easy part. The first thing that you need to do to get started is decided where you want to start. There are many, many sites that will host your blog for free, including this one. So, you need to decide if that’s what you want to do or start your own. By far, posting your content (content is another way of saying your writing) on another site for free is a great easy way to test the market. Plus, since there is no investment, there is no commitment, and if you don’t feel like doing it regularly you don’t have to. If you want to start a .com, there is a minimal investment if you educate yourself a bit on the process.
Most blog post are between 300 to 500 words, but I’ve heard that 1000 words are idea for search ranking, but we will review that later. I personally thinks as long as you add value to the reader, anything over 300 words is fine. Make sure that you are comfortable about talking about your subject. For example, if your blogging about your kids, are you comfortable using there names or faces. Just as a reference I like talking about my kids, but online, I never use their names. I also only post photos from years back. I don’t want people to be able to recognize my kids from pictures online. My personal family privacy and protection is my highest priority. Online you are exposed to millions of people and not all of them are looking at the photo of your child for the cake baking tips, reason you posted it, so be careful.
Who will be interested in what you wrote, after finding your passion?
The next thing to think about is who are you writing for. Who is your intended audience? Is it your non mom friends, other moms, kids, or maybe just normal women. When you think about this, thank about who you would share your writing with. Women love to share great ideas, and will do so with or without being prompted if it is something they like. Also think about if you are just writing to share (this is called a publisher), or do you have something to sell. People love free information and you can make deceit money on ad space once you have an audience. If you are crafty, or have items you sell at a craft show or other places, you definitely want to leverage your reader, to be buyers at some point. Just ensure you don’t sound like a sells women.
Can you take a decent photo?
This something that is important. People in general are visual and they like to see pictures of the things they are reading about. Remember we talked about # of words in a blog post. Well on the internet, a picture is really worth a thousand words, and it is searchable and share as much or more than the words them selves. I learned this through pintrest. I get more traffic through my photos and documents that I have on my sites, than the content. What I love about pintrest, is that once it’s shared on that site, people find it through that site and share it more. I have one document that I posted 4 years ago, that is ugly, and just a photo of an excel page. It has been shared over 1,000 times, because even though it’s ugly, it provides value that people want to have.
Just a word to the wise, don’t be like me. I have learned a lot over the years, some what to do, some, what not to do. I also have ideas coming faster in my head, than I have time to take photos, or write to get them to you. Therefore by default I run about 10 websites. I started with one, but I obviously have a lot of passions so once I found what word, I started another. 10 is difficult to maintain with todays internet updates. My advise is start one blog, and get good at it. Once you have over 50 pages of good material that is generating traffic, then you might want to think about another if you have the time. I love photography so every photo I take gives me a new idea. I’m currently doing all the website task on my own, and to be honest, one person can really only effectually run 1 website well. 3 websites mediocre, but more than that you need a team to ensure you don’t start losing quality over quantity.